Using podcasts to build your speaking career

Podcasts, an increasingly popular form of media consumption, have unlocked a whole new platform for aspiring and professional speakers to build and expand their careers. With over 2 million active podcasts and more than 48 million episodes available worldwide, podcasts offer a remarkable opportunity to reach a diverse and dedicated audience base. Let's explore how you can use podcasts to boost your speaking career.

Firstly, let's acknowledge why podcasts are an advantageous platform. Podcasts have the unique ability to engage audiences in a more intimate and personal way compared to traditional media. Listeners often tune into podcasts during their commute, workout, or downtime, thus granting you an audience that is focused, uninterrupted, and eager to engage. Moreover, the growing diversity of podcast topics means there's an audience for almost every niche you can think of. 

So how can you leverage podcasts to propel your speaking career? Here are some strategies: 

1. Start Your Own Podcast: Starting a podcast provides a platform to showcase your speaking skills, subject expertise, and unique value proposition. It allows you to control your narrative, build a dedicated listener base, and position yourself as an authority in your chosen field. 

To start, choose a topic that aligns with your speaking career objectives and resonates with your target audience. Plan and structure your episodes to provide valuable content consistently. Remember, the quality of your content is paramount; it's what will attract and retain your listeners. 

2. Guest Appearances: Appearing as a guest on established podcasts can expose you to a broader audience. Look for podcasts that align with your niche and reach out to the hosts. Prepare well for the appearance, making sure you provide value to the listeners, which would encourage them to seek more of your work. 
3. Networking: Podcasts offer excellent networking opportunities. Interviewing experts on your podcast or being interviewed by others facilitates relationships with influential figures in your industry. These connections can open doors to speaking engagements, collaborations, and the exchange of invaluable insights. 
4. Repurpose Podcast Content: The content you create for your podcast can be repurposed into blogs, social media posts, e-books, and more. This not only maximises your content's reach but also helps establish your digital presence, making you more visible to potential event organisers and clients. 
5. Monetisation and Sponsorships: As your podcast grows, it can attract sponsorships and advertising opportunities, providing an additional income stream. However, always ensure that any promotional content aligns with your values and caters to your audience's interests. 

While podcasts offer a multitude of benefits, they also require effort and commitment. Producing high-quality content, promoting your podcast, and maintaining consistency can be time-consuming. However, the rewards, in terms of career advancement and audience growth, can be well worth the investment. 

Furthermore, keep in mind that building a listener base takes time. Don't be discouraged by slow initial growth. Consistency, quality, and engagement are the keys to growing your podcast. 

Finally, remember to integrate your podcast with your overall career goals. If you're a motivational speaker, use your podcast to inspire and uplift. If you're a thought leader in tech, make your podcast a source of innovative insights. 

Podcasts are a powerful tool to complement your speaking career. They provide a platform to establish your authority, expand your network, and reach a global audience. So, whether you're launching your podcast or leveraging guest appearances, harness the power of podcasts to amplify your voice and elevate your speaking career. 

Leveraging podcasts to build your speaking career is a strategy well worth considering. With its ability to reach a captive audience and establish a strong personal brand, podcasting could be the key that unlocks the next level of your speaking career. So start planning your first podcast episode or reach out to your favourite podcast for a guest appearance. The world is waiting to hear your voice.